The Magna Carta of Exponentiality by Vusi Thembekwayo

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Published: 7 January 2018
About the Author: Vusi Thembekwayo is a Global Business Speaker, private equity Managing Partner, CEO of pan-African impact investment firm MyGrowthFund Venture Capital & convenor of leading research boutique IC Knowledge Bureau. He is the author of the Magna Carta of Exponential and the multi-award best-seller lessons from a Black Dragons.

If you have ever wondered why some people, businesses and organizations seem to have it all regardless of the circumstances, this book addresses those intricacies. Vusi Thembekwayo looks at the interplay between leadership and management to maximize output exponentially in a linear market. Hence the plot of the entire book is achieving Alpha plus X, where alpha is performance that beats the market average and X is the premium return.

The book begins by remembering 1215, where the origin of the name “The Magna Carta” is explained. Our current reality is linked to that of 1215 as the English barons forced the King to assent a charter of liberties therefore, creating a new world order. Hence for us, in our current times, the Magna Carta of Exponentiality should be the new world order that reveals how we can achieve Alpha plus X in a linear market.

The quest to this answer lies in understanding the disciplines of management and leadership. Management is about maximizing resources and leadership is about designing the future. Thus the main idea is that the reason you are in leadership, executive management or running a business, is to ultimately generate returns above the market.

Vusi Thembekwayo shares the four rules to tame complexity and bring back agility, which is about scaling and quick adaptation to market changes. He also speaks about how to be a Jugger-niche which requires you to read the book in order to fully grasp this phenomenal concept of a niche market. Above all, he details the four pillars that drive the Alpha plus X principle which are context, culture, leadership and products. However he drives the point that in order to attain exponential output, the four pillars need to be driven by enablers.

The book simplifies complex principles using case studies, which helps a person to fully comprehend in order to implement in their live, business or organization. It is well researched and the fact that prominent companies and people are mentioned the book, makes it simple to see the bigger picture because it’s close to home.

I did enjoy the book and was privileged enough to interact with the author to get in-depth insights, which left me feeling a great deal was omitted. The book is nice and short however a dictionary could be handy as you will be learning tons of new words. I therefore recommend this book to all those in search of exponential results and all those who seek to have a meaningful impactful in the world.  In fact the author makes a claim about why people work at Apple. He says “they believe in the idea that those who are bold enough to think that they can change the world, are the ones who do”.

The study of exponentiality is infinite and the Magna Carta of Exponentiality is only the beginning.

The book is available on Amazon

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